Not all home evaluations are created equal.

It’s tempting to punch your address into an online tool and take the number it gives you at face value. But here’s the truth: most of those automated home evaluation tools use incomplete or outdated data, ignore recent market shifts, and can’t factor in your home’s unique condition or upgrades.

They’re based on broad averages, not your actual property.

Relying on one of those algorithm-based evaluations can set you up for real problems:

1) You could price too high, scare off serious buyers, and sit on the market too long.

2) You could price too low and leave money on the table.

3) Worst of all—you could lose valuable time and momentum before the right buyers ever see your home.

This is especially true in a dynamic market like Edmonton, where neighbourhood values, buyer trends, and inventory shift faster than an online tool can keep up with.

When you work with me, you’re not just getting a number—you’re getting a strategy.

As both a licensed real estate agent and mortgage broker, I look at the full picture to help you answer: “What’s my home worth?” — not based on guesswork, but grounded in real market data and experience.

Your home evaluation includes a detailed review of comparable sales in your neighbourhood, a look at active listings, and insights into market trends and buyer demand. I’ll also factor in your home’s unique features through a walk-through (virtual or in-person), and we’ll have a straight-up conversation about a pricing strategy that aligns with your goals—whether that’s selling fast, maximizing value, or both.